MagicSnow® Makes Snow for Keith Urban's Latest Music
Video, "Tonight I Wanna Cry"

Nashville, TN 

See Video Clip: Broadband | Modem

MagicSnow® was on location for Keith Urban's latest video, "Tonight I Wanna Cry".
the fifth single from his triple-platinum album, "Be Here."

The emotional new video proves that moving on is tough, and uses the metaphor of falling snow to convey the sadness felt in an ended relationship. The single is rapidly climbing to the top of Billboard Top 10 Country Chart.

A team of MagicSnow technicians was called from Hollywood to produce a realistic snowfall on the Nashville set. Because MagicSnow acts and reacts like real snow, the director was able to realize his vision of a haunting indoor snowfall, without having to resort to post production tricks or other unrealistic snow FX methods. The final result is a visually stunning indoor snowfall, ideal for cinematic application.

MagicSnow is the most trusted provider of live snowfall events for shopping centers and entertainment venues worldwide. The self-cleaning snow product “falls on cue and disappears like magic!” Recent projects include snowfall effects for The Radio City Christmas Spectacular® (New York) and the world’s largest indoor snowfall at ‘Gran Centro Los Próceres’ in Guatemala City.

Contact: MagicSnow™ Systems
(310) 289-9852  /  MagicSnow.com