Mattel goes from toymaker to snowmaker, creating magical play experiences

By March 15, 2016 Magic Snow News

EL SEGUNDO, Calif.–(BUSINESS WIRE)–This holiday season, Mattel and MagicSnow are creating “12 Days of Play,” an exciting philanthropic program designed to bring the magic of snow and power of play to thousands of the most underserved children in Los Angeles County.

Six of the Mattel 12 Days of Play events include fun-filled Winter Wonderland experiences where Mattel goes from toymaker to snowmaker, bringing a snow day to inner city children. With snow falling every 15 minutes during the events, activities will include sledding, building snowmen and making snow angels, as well as Barbie® dress-up stations, Hot Wheels® racing tracks, music, food, hundreds of wrapped toys at each event and much more.

The Mattel 12 Days of Play Winter Wonderlands are taking place at schools and organizations in Los Angeles County, including:

Dec. 7-14: 112th Street Elementary in Watts, Calif.; Washington Elementary in Hawthorne, Calif.; Grape Street Elementary in Watts, Calif.; and LA SCORES
Dec. 15: Challengers Boys & Girls Club
Dec. 16: LA’s BEST (at Mattel headquarters)

Mattel’s employee volunteers will set the bar for the fun and games during the Mattel 12 Days of Play. The program is supported by approximately 2,000 Mattel employee volunteers (known as the Mattel PLAYers), which accounts for almost every Mattel employee at the company’s El Segundo headquarters.

“Mattel’s 12 Days of Play is all about sharing what we know best — play,” said Deidre Lind, executive director of Mattel’s Philanthropy Programs. “Through this initiative, Mattel will positively impact the lives of thousands of children in Southern California by creating high-impact play experiences in partnership with some incredible community organizations — all with the overarching goal of bringing the power of play to children during the holidays.”

“At Mattel, we sincerely believe it’s our responsibility to give back and support the children in the communities in which we live, work and play,” Lind said. “Our vision is to create the future of play, and we are helping achieve just that through initiatives like the Mattel 12 Days of Play.”

Volunteer activities include gift wrapping parties where Mattel employees wrap toys to be donated, volunteering at the Los Angeles Regional Food Bank, the granting of a Make-A-Wish Foundation wish, building a house with Habitat for Humanity and much more — all with the goal to make a meaningful difference this holiday season.

Posted by: MagicSnow