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New York, NY

Jaguar XJ AWD Launch

MagicSnow created an August snowstorm in the heart of New York City to launch the new Jaguar All Wheel Drive XJ.  Inside a custom snow-dome constructed underneath the city’s High Line park, MagicSnow provided customized Snowfall Effects for the Jaguar AWD global reveal. Even though the summer temperatures drifted near 90 degrees, MagicSnow created a unique “Winter in Summer” experience for the UK auto maker.